Writing
Articles.
Funnels, automation, AI and the unglamorous mechanics underneath a business that works. 46 posts.
- He almost hired three people he didn’t needA guy I know — runs a solid service business, doing well, growing — called me a few months back because he was overwhelmed. Content wasn’t keeping up. Outreach was inconsistent. Follow-up was…2 min
- The framework behind every high-converting funnelI was reading through Alex Hormozi’s $100M Offers last night and hit a section I’ve seen a hundred times – but it clicked differently this time. He lays out a simple five-step framework for…2 min
- Streamlining Success: Crafting the Ultimate Digital Marketing WorkflowOptimize your digital marketing efforts with a streamlined workflow. Learn to plan, execute, and analyze your campaigns for maximum impact and efficiency.4 min
- Digital Marketing Automation Tools: Complete Guide for Healthcare ProvidersDiscover the best digital marketing automation tools for healthcare. Learn how to streamline patient communication, improve engagement, and ensure HIPAA compliance.6 min
- 15 Powerful Marketing Automation Examples That Drive Customer Engagement and SalesDiscover proven marketing automation examples that increase conversions and customer loyalty. From email campaigns to behavioral triggers, see real strategies that work.8 min
- Most people quit before this clicksFor almost three years, I tried to sell stuff online… and couldn’t. Not “a few months.” Not “a couple bad launches.” Three years. We had traffic. At one point, one of our sites was getting close…2 min
- You’re selling to someone you can’t even seeI remember the first time I tried to sell something online. I had the sales page up after 3 weeks of toiling… Offer was live. Emails were going out. And then… Nothing. No feedback. No questions.…2 min
- I put this off for way too longI had to go to the DMV this week. To renew my license. And not just a normal renewal… I needed a Real ID too. I had been putting it off for months. Every time it came up, I had the same thought:…2 min
- What did you actually get done today?I had one of those days last week. Back-to-back calls. Slack blowing up. A few “quick” tasks that turned into an hour each. By the end of the day, I sat there and thought: What did I actually get…2 min
- Why your busiest work isn’t making moneyThis morning, we onboarded a new AI Shadow System client. We sat down with their executive team and started walking through how the business actually runs. Not strategy. Just… what happens day to…3 min
- We turned 3 hours of work into 3 minutesI was reading something last week that clarified a lot. It said: AI models are powerful… But they’re still just general-purpose tools. The real opportunity is turning that raw intelligence into…2 min
- You don’t have 6–12 months to figure this outI was talking to a friend of mine who runs a really solid service business. Good revenue. Good clients. Tight team. He’s been trying to bring AI into his team’s delivery process. Email copy. Video…3 min
- You’re probably spending 57% of your time in the wrong placeLast week I came across a stat that stuck with me. The typical knowledge worker spends 57% of their time communicating. Meetings. Email. Slack. And only 43% actually creating. Which means most of…2 min
- Most of your work is in the wrong quadrantWe started mapping how founders actually spend their time. Not what they say they do. Not what their calendar says. What actually happens during the day. We’d sit in on operations. Watch…3 min
- we used to do this completely backwardsI was thinking about how we used to build things… And honestly, it’s kind of painful to look back on. We’d have an idea. Usually a good one. Something tied to revenue, growth, or a new offer. And…2 min
- The two-product setupWe ran into this a few times building funnels for clients. We’d help them put together a solid offer. High-ticket. Well thought out. Actually solved a real problem. But the front end? It was…2 min
- If you’re stuck, use these 7 frameworksMost founders don’t struggle with effort. They struggle with direction. You work. You push. You try things. But when your back is against the wall and you need to make money… Guessing gets…2 min
- AI Agents (no complicated jargon…)Most people hear “agentic AI” or “AI Agents” and think it’s some future concept. It’s not. We’ve been testing pieces of this inside our own workflows, and the shift is pretty simple: Instead of AI…1 min
- Best Productivity Apps for Students: Evidence-Based Tools to Boost Academic PerformanceDiscover science-backed productivity apps for students that reduce stress, improve focus, and enhance academic performance. Expert guide to choosing the right tools.6 min
- The $240K MVPThe first real big software product I ever tried to build was a CRM called Axis. I had built little tools before that there were mildly profitable – but this one was supposed to be the one that…2 min
- Time Tracking Productivity Tools: Essential Digital Solutions for Healthcare ProfessionalsDiscover powerful time tracking productivity tools designed for healthcare professionals. Learn which digital solutions boost efficiency and streamline workflows.7 min
- Cruise ships… cut in half?I came across something unusual this week. Some cruise companies are literally cutting their ships in half… and inserting an entirely new middle section. Not scrapping them. Not building a new…1 min
- Choosing the Right Task Management App: A Detailed ComparisonLooking for the perfect task management app? Our detailed task management app comparison explores features, usability, and integrations to help you choose the best one.4 min
- Unlock Your Potential: How to Increase Productivity with AppsDiscover how to increase productivity with apps. Learn about the top app categories, features, and scientifically-backed benefits. Get more done today!7 min
- Best Productivity Apps for Work: Evidence-Based Tools to Boost Performance and Well-BeingDiscover the best productivity apps for work based on scientific research. Learn which features boost performance and well-being in this comprehensive guide.7 min
- Spielberg didn’t ship one filmMost people think of Steven Spielberg and picture one movie. Jurassic Park. E.T. Indiana Jones. But I was looking at his top-grossing films this week. There are 32 of them on that list. Some did…1 min
- The Best Digital Organization Apps for ProfessionalsDiscover the top digital organization apps for professionals designed to boost productivity, streamline workflows, and integrate AI for enhanced efficiency. Learn how to choose the right tools.6 min
- Boost Productivity: Top Tools for High-Performing Remote TeamsDiscover the best productivity tools for remote teams to enhance collaboration, communication, and project management. Learn how to optimize workflows and drive results.4 min
- Task Management App Comparison: Best Tools for Personal and Team ProductivityComplete task management app comparison featuring top apps like Todoist, TickTick, and Motion. Find the perfect productivity tool for your workflow needs.8 min
- Unlocking Workplace Potential: How to Increase Productivity at WorkDiscover effective strategies on how to increase productivity at work by optimizing time use, leveraging technology, and supporting employee wellbeing.2 min
- Task Management App Comparison: Choosing the Right Tool for Your NeedsNavigate the complex world of task management apps with our comprehensive 2026 comparison. Find the perfect tool to boost your productivity and streamline your workflow.4 min
- The work you quietly avoidThere’s a pattern we keep running into when we look closely at revenue systems. It’s not that you or your team are lazy. It’s that you’re rational. Here’s what I mean. In one of our event…2 min
- When should we automate the worker?There is a question hiding underneath all the “AI Agent” excitement that most people are skipping. It’s this: When should we automate the worker, and when should we actually solve the problem?…2 min
- Everyone is 7/10 nowI want to tell you a story from inside Shopify that I can’t stop thinking about. Not because it’s flashy. Not because it’s theoretical. But because it quietly explains what’s changing right now…3 min
- The ask most people never makeMost people think audacity looks like jumping off a cliff. Quitting your job. Betting the company. Making a move so big it forces the outcome. But most audacious moments do not look dramatic at…2 min
- Why Notion looked messy at firstMost product people understand this idea on paper: In discovery, you’re building to learn. In delivery, you’re building to earn. But it’s easier to understand than it is to actually do. Here’s a…2 min
- Why early roadmaps usually backfireMost early-stage software teams make the same mistake. They build feature roadmaps. It feels responsible. Organized. Professional. I get why people do it. I’ve done it too. But after building and…2 min
- The quiet shift almost no one is talking aboutThere’s something interesting happening right now in software. And it’s not happening in Silicon Valley. It’s not led by full-time developers. And it’s definitely not loud. It’s happening with…1 min
- The edge founders are taking into 2026It’s December 30th. Tomorrow is New Year’s Eve, which usually means resolutions, big goals, and promises we quietly forget by February. But I’ve been sitting with something different as I plan for…1 min
- AI isn’t stealing jobs. It’s changing them. Here’s what that really means.You’ve probably seen another headline about AI and jobs today. The latest Gallup data shows nearly half of workers are now using AI at least a few times a year – up more than 20 points from last…2 min
- Why side hustles are about to look very differentOver the last few years, something quiet but important has been happening. More smart professionals are building side hustles. Not as a backup plan, but as a strategy. The data confirms it. Nearly…2 min
- Your offer might be great… but this part is missingI want to share something I’ve seen over and over again, whether someone’s launching a course, a book, a coaching program, or an AI offer. Here’s what typically happens without a proper plan: By…2 min
- Disney just showed every creator how to win with AIThere’s a huge story in the AI world right now that isn’t just tech news – it’s a strategic play every creator should study. Disney just announced a $1 billion investment in OpenAI – and with it a…2 min
- The Future of Digital Campaign Management: AI, Personalization & Social Commerce Strategies for 2025Discover how AI, personalization, and social commerce are transforming digital campaign management in 2025. Learn essential strategies for marketing automation, data-driven campaigns, and…11 min
- The Future of Direct-to-Consumer: Trends and Strategies for 2025## The Future of Direct-to-Consumer: Trends and Strategies for 2025 The direct-to-consumer (DTC) business model continues to revolutionize how brands interact with consumers. By bypassing…3 min