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	<title>Jason Drohn</title>
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	<link>http://jasondrohn.com</link>
	<description>The Lab</description>
	<lastBuildDate>Fri, 18 May 2012 18:01:17 +0000</lastBuildDate>
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	<copyright>Copyright &#xA9; Jason Drohn 2012 </copyright>
	<managingEditor>jason.drohn@gmail.com (Jason Drohn)</managingEditor>
	<webMaster>jason.drohn@gmail.com (Jason Drohn)</webMaster>
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		<title>Jason Drohn</title>
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	<itunes:summary>The Lab</itunes:summary>
	<itunes:keywords></itunes:keywords>
	<itunes:category text="Society &#38; Culture" />
	<itunes:author>Jason Drohn</itunes:author>
	<itunes:owner>
		<itunes:name>Jason Drohn</itunes:name>
		<itunes:email>jason.drohn@gmail.com</itunes:email>
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		<item>
		<title>Copy Contest</title>
		<link>http://jasondrohn.com/copy-contest/</link>
		<comments>http://jasondrohn.com/copy-contest/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 16:25:59 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[COPYWRITING]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=745</guid>
		<description><![CDATA[Hey!  I wanted to take a minute and invite you to our first ever contest :0) I used to do these things all the time when I blogged a lot.  Sometimes it was &#8216;Top 100&#8242; posts or &#8217;3 Steps&#8217; articles.  Either way, they were fun to do. This contest is going to be a little [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jasondrohn.com/wp-content/uploads/2012/03/effective-sales-copy-300x225.jpg"><img class="alignright size-full wp-image-746" title="effective-sales-copy-300x225" src="http://jasondrohn.com/wp-content/uploads/2012/03/effective-sales-copy-300x225.jpg" alt="" width="300" height="225" /></a>Hey!  I wanted to take a minute and invite you to our first ever contest :0)</p>
<p>I used to do these things all the time when I blogged a lot.  Sometimes it was &#8216;Top 100&#8242; posts or &#8217;3 Steps&#8217; articles.  Either way, they were fun to do.</p>
<p>This contest is going to be a little different though.  It&#8217;s sales copy :0)</p>
<p><strong>Whoever can write the best sales copy wins a $100 Amazon Gift Card</strong>, to be spent on whatever you want.  And, the top 3 get to work with me and my team!</p>
<p>Here&#8217;s the deal:</p>
<ol>
<li>Open up your favorite text editor and write 500-1000 words, selling me a &#8216;How To Get Better Grades&#8217; ebook for $37.</li>
<li>The copy needs to have a quick story, some overall features and benefits, and a pitch for the product</li>
<li>Save it in whatever format you want, and then email it to <strong>contest@levelingupllc.com</strong>.</li>
<li>We&#8217;ll take the next few weeks, review the entries, and announce the winner.</li>
</ol>
<p>Like I said, the top 3 people will also get to work with me in writing copy for clients and for some of our stuff coming out.  So you&#8217;ll get lots of training and make lots of money in the process.</p>
<p>That&#8217;s it!  Have at it.  If you have any questions, please comment below :0)</p>
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		<slash:comments>12</slash:comments>
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		<title>The Art of Profiting From Ezine Solo Ads</title>
		<link>http://jasondrohn.com/the-art-of-profiting-from-ezine-solo-ads/</link>
		<comments>http://jasondrohn.com/the-art-of-profiting-from-ezine-solo-ads/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 12:07:15 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[INTERNET MARKETING]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=740</guid>
		<description><![CDATA[Having an email list and marketing to it is as old as the internet, almost, and has earned many people tons of money. The subject of this article is for all those who lack an email list; so do not lose hope that you cannot do it. You can approach someone else who does have [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-741" title="offline-marketing-300x227" src="http://jasondrohn.com/wp-content/uploads/2012/03/offline-marketing-300x227.jpg" alt="" width="300" height="227" /></p>
<p>Having an email list and marketing to it is as old as the internet, almost, and has earned many people tons of money. The subject of this article is for all those who lack an email list; so do not lose hope that you cannot do it. You can approach someone else who does have a list and run an ad. Now, when we talk about running an ad, you can go ahead and run a full solo ad. The following article talks about a few tips that will help you find success with your solo ad.</p>
<p>As you learn more about this method, you will discover that you must perform background research about the ezines. What that means is that not all of them are honest, so buyer beware. As with so many other things, people are not shy about talking about dishonest marketers and businesses. Once you have identified some possibilities, then you should opt-in the list.</p>
<p>You will be able to get some kind of sense about the ezine from doing that. Also, notice what kind of solo ads are being sent out, and if they are being sent on time. Those are just a few things you can do as part of your research into the ezine. Another easy way to totally turn-off people with your ads is if it contains errors such as spelling. We all know about the spell checkers that are everywhere, so use it if you need it. While we are on the subject, let&#8217;s extend that concern to the correct usage of grammar. These are the little things that will always have an impact. Never think that just because you bought ad space that the ezine owner will take the time to fix things you should have done. Word and the Open Source version of Word both have had the spell and grammar checking features in them for a long time.</p>
<p>Another hugely important part of this ezine advertising campaign is getting targeted traffic, so you have to use relevant ezines. Do not think you need to have an exact match, niche for niche, because you do not. The solo ad that you send out will convert more if it reaches out to people who are interested. When you follow those principles, then you can get targeted traffic from places you may not have thought about before. Also, see to it that you&#8217;re not going too broad within your niche, keep it close to your sub-niche as possible.</p>
<p>A solo ezine ad campaign does not have to be painful, and the more you know, the less painful it will be. The guidelines you need to stick with are not excessive; so keep that point in mind. Never have any doubts as to the effectiveness of what we have discussed. The moment you give up experimenting, your progress will slow down. Never rely on just one form of marketing or advertising because that can be dangerous.</p>
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		<title>Why Most Affiliate Marketers Fail At Twitter</title>
		<link>http://jasondrohn.com/why-most-affiliate-marketers-fail-at-twitter/</link>
		<comments>http://jasondrohn.com/why-most-affiliate-marketers-fail-at-twitter/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 12:05:38 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[INTERNET MARKETING]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=737</guid>
		<description><![CDATA[There are certain qualities at Twitter that make it difficult for affiliate marketers and other forms of business to resist. That particular social site has stricken down the hopes of many business people, but we believe that is largely due to failing to play the game right. Twitter is really no different from any other [...]]]></description>
			<content:encoded><![CDATA[<p>There are certain qualities at Twitter that make it difficult for affiliate marketers and other forms of business to resist. That particular social site has stricken down the hopes of many business people, but we believe that is largely due to failing to play the game right. Twitter is really no different from any other environment in that people who get it and follow through with what works make money and the rest fall by the wayside. Come along with us as we walk you through important marketing lessons directly applicable to doing business at Twitter.</p>
<p>Remember that many proven rules for successful affiliate marketing still apply, and that means knowing how to select a solid product that is in demand. You need to learn all you can about anything you promote as an affiliate. You will have little space to say much about a product, and you have to be able to capture the essence of the products you promote. Twitter is all about how others feel, perceive and think about you, and that is why you do not have a lot of room for error with your marketing.</p>
<p>When you start to promote affiliate products via Twitter, you can&#8217;t go ahead and link to them directly. Obviously you can always test things out, but you have to remember that you want to avoid creating a negative impression with your testing.</p>
<p>What you can do is direct people to a presell page from Twitter, and that will not be as harsh. Once you have gotten to know your followers a little, then you can dazzle them with helpful information in the form of content on a site. We all know how little room tweets provide, and that makes it all the more important to be thoughtful with your posts.</p>
<p><a href="http://jasondrohn.com/wp-content/uploads/2012/03/126539430.jpg"><img class="alignright size-full wp-image-738" title="126539430" src="http://jasondrohn.com/wp-content/uploads/2012/03/126539430.jpg" alt="" width="227" height="340" /></a>Finally, don&#8217;t make affiliate marketing on Twitter a daunting task &#8211; have fun while being social and enjoy yourself. Be willing to open up and talk to people and allow them to want to be connected with you. This is the essence of relationship marketing, and it matters that it has some kind of appeal to you.</p>
<p>After reading this article, you can see that you are in a position to take your affiliate marketing to Twitter and make something good happen. Actually, we have not shared anything with you that is unknown to others, it is just so many do not take the time to discover or use them. If your aim is to achieve long term success with Twitter by combining affiliate marketing then you have to go out there and start working on it. Nothing is going to happen on its own; learn to experiment with your Twitter experience and go beyond the competition to build a better, stronger business.</p>
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		<title>How to Create a Social Media Marketing Strategy that is Effective</title>
		<link>http://jasondrohn.com/how-to-create-a-social-media-marketing-strategy-that-is-effective/</link>
		<comments>http://jasondrohn.com/how-to-create-a-social-media-marketing-strategy-that-is-effective/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 19:20:31 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[My Thoughts]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=702</guid>
		<description><![CDATA[Online marketing has progressed into big business. This is where you will see a lot of strategies to advertise your company and get more attention starting with SEO and going to content marketing. However, one aspect of Internet marketing that you can&#8217;t ignore is the social web. The internet is heading in the direction of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jasondrohn.com/wp-content/uploads/2012/02/1165447_blog_2.jpg"><img class="alignright size-full wp-image-704" title="1165447_blog_2" src="http://jasondrohn.com/wp-content/uploads/2012/02/1165447_blog_2.jpg" alt="" width="300" height="224" /></a>Online marketing has progressed into big business. This is where you will see a lot of strategies to advertise your company and get more attention starting with SEO and going to content marketing. However, one aspect of Internet marketing that you can&#8217;t ignore is the social web. The internet is heading in the direction of a smaller social environment every day. This is shoving social media marketing to the next level. This is the kind of marketing where you use social networks to your advantage to make contact with customers and show them your products. This is the closest access that you will have to them via the internet.</p>
<p>In order to effectively use social media marketing you&#8217;re going to need to have a nice sized supply of tools to help. Using podcasts as one of your many tools for building your brand and selling products is a great idea for businesses of all sizes. Podcasts allow you the opportunity to present useful information about the product you have to offer to your audience. Perhaps the best news about podcasts is that they don&#8217;t require you to purchase your very own broadcasting station &#8211; all you need is your computer.</p>
<p>When we talk about social media marketing, how can we overlook social networking sites?</p>
<p>Social networks such as Facebook are a great way to communicate with your target audience by creating groups, fan pages, applications, etc. It&#8217;s a unique way to create a strong conversation with your prospects and customers by giving them what they want in the form of high quality content. It is a distinctive method for creating a meaningful conversation with your prospects and by providing them with the high quality material that they want. It is an irreplaceable strategy for initiating a meaningful conversation with your customers and gives them what they want in terms of good quality content. It is an exceptional method for starting a lasting bond with your prospects and giving them what they desire via good content. In order to get the most out of these social networks in terms of marketing, you must be ready to connect with your fans and group members and serve to their needs.</p>
<p>Finally, the latest development to reach the social media marketing world is crowd sourcing. This is a social version of farming out things.</p>
<p>This is where you utilize social influence to accomplish things. Using the power of internet groups for the goal of contracting out things is growing very fast and is bringing about positive results for many people. For instance, let&#8217;s imagine that you have to have a new logo for your site. You can use a site like 99Designs.com to crowd source the design of your project, and get the best job done at the lowest price. If you can dole it out the right way, you will not only be able to save money, but it will allow you to concentrate of other parts of your business.</p>
<p>Anyone looking to create a long-term online business that is going to be successful needs to make social media marketing a priority. This type of marketing may be in its earlier stages but the evidence and growth that stems from it speaks for itself. Social media marketing represents a huge opportunity that anyone interested in building a successful online business simply cannot afford to miss out on.</p>
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		<title>3 Influential Time Management Tips Every Internet Marketer Should Know</title>
		<link>http://jasondrohn.com/3-influential-time-management-tips-every-internet-marketer-should-know/</link>
		<comments>http://jasondrohn.com/3-influential-time-management-tips-every-internet-marketer-should-know/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 19:16:25 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[INTERNET MARKETING]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=697</guid>
		<description><![CDATA[There are enough challenges encountered with internet marketing, and matters are made worse if you do not manage your time effectively. You want everything you do that is related to your business to give you the biggest ROI &#8211; and remember that time is money. You see, there is no discrimination with time and money; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jasondrohn.com/wp-content/uploads/2012/02/1269186_pencil____2.jpg"><img class="alignright size-full wp-image-699" title="1269186_pencil____2" src="http://jasondrohn.com/wp-content/uploads/2012/02/1269186_pencil____2.jpg" alt="" width="300" height="225" /></a>There are enough challenges encountered with internet marketing, and matters are made worse if you do not manage your time effectively. You want everything you do that is related to your business to give you the biggest ROI &#8211; and remember that time is money. You see, there is no discrimination with time and money; every person will be losing money if they are not working efficiently. Here are three powerful methods to help you manage your time more effectively.</p>
<p>The opposite of using your time effectively is engaging in procrastination &#8211; and it&#8217;s a killer of time management. After you strip away everything, when something needs to be done the best course of action is to get it done. When you allow too much to become backed-up, all it does it increase the pressure you feel to do it. New habits are not that difficult to form, and it is simply a matter of working at them for less than a month. Getting over that big, initial &#8216;get started&#8217; obstacle is usually what gives people the most trouble. Then when you begin, many times keeping the momentum is a lot easier. After you do begin your work, then finishing it will not be as hard as starting. 2) Secondly, when you have determined your goals, the next step should be to write them down. Yes, you must put in writing everything that concerns your objectives so that you can stay on top of them. You waste plenty of time when overlooking this step. This is because you become befuddled about what should be completed next. So in order to get clarity and deal with you time in the proper manner, you goals should always be recorded.</p>
<p>You can benefit immensely by always being willing to have an open mind and learn new things. You can work yourself study into your work schedule with proven time management skills. You will find things here and there that will actually serve to make you better and more organized. When you actively search with an open mind to become more productive, then your mind will naturally learn to spot new opportunities. Each new day is a fresh learning opportunity, and what you do with it is up to you.</p>
<p>It is clear from this article that simple strategies can have an impact on how you manage your time. It might take a while for you to get organized if you are at the beginning. Getting started is the key. Procrastination is not a solution as things need to get done on time and there is no excuse for that. Effective time management can become a habit if you employ the suggestions and strategies in this article consistently.</p>
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		<title>Local Marketing How To Webinar + PDF Download</title>
		<link>http://jasondrohn.com/local-marketing-how-to-webinar-pdf-download/</link>
		<comments>http://jasondrohn.com/local-marketing-how-to-webinar-pdf-download/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 21:04:49 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Local Marketing]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=684</guid>
		<description><![CDATA[Thanks so much for visiting!  Of course, I want to give you access to the little PDF, Rich Marketer&#8217;s Manifesto. Just click the link below to download it: Rich Marketers Manifesto PDF   &#60;&#8212; Click here In it, you&#8217;ll learn: How to pick up GOOD local clients, no cold calling or slimeball sales techniques&#8230;  That will [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://drohn.reports.s3.amazonaws.com/rich-marketers.pdf"><img class="alignright size-full wp-image-685" title="rich-marketers-manifesto-finished-250w" src="http://jasondrohn.com/wp-content/uploads/2012/01/rich-marketers-manifesto-finished-250w.png" alt="" width="250" height="345" /></a>Thanks so much for visiting!  Of course, I want to give you access to the little PDF, Rich Marketer&#8217;s Manifesto.</p>
<p>Just click the link below to download it:</p>
<p><a title="Rich Marketers PDF" href="http://drohn.reports.s3.amazonaws.com/rich-marketers.pdf">Rich Marketers Manifesto PDF</a>   &lt;&#8212; Click here</p>
<p>In it, you&#8217;ll learn:</p>
<ul>
<li>How to pick up GOOD local clients, no cold calling or slimeball sales techniques&#8230;  That will pay you 4-figures per month to help them with their marketing (don&#8217;t worry &#8211; this part is easy)&#8230;</li>
<li>What your pricing should be, so that you can only have a few clients and lots of free time.</li>
<li>What NOT to do or else your new prospects will be running for the hills.</li>
<li>How to make sure you don&#8217;t screw yourself out of many millions of dollars in shared revenue&#8230;</li>
<li>And a lot more&#8230;</li>
</ul>
<p>Now, if you like the report and you want me to put together a little training class on how to get clients, what to sell them, and all that.  I&#8217;m happy to.  Just leave a comment below and I&#8217;ll get something scheduled!</p>
<p>&#8211; Jason</p>
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			<wfw:commentRss>http://jasondrohn.com/local-marketing-how-to-webinar-pdf-download/feed/</wfw:commentRss>
		<slash:comments>58</slash:comments>
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		<title>How To Approach Marketing Decisions in Your Web Business</title>
		<link>http://jasondrohn.com/how-to-approach-marketing-decisions-in-your-web-business/</link>
		<comments>http://jasondrohn.com/how-to-approach-marketing-decisions-in-your-web-business/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 19:18:57 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[BLOGGING]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=679</guid>
		<description><![CDATA[Most new IM marketers have a little rough time when it comes to driving good traffic to their sites. If you are having a hard time, then try to relax about it because this situation can be fixed. We will give you a brief introduction to a few very common methods of business advertising. Marketing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jasondrohn.com/wp-content/uploads/2012/01/114837861.jpg"><img class="alignright size-medium wp-image-680" style="border-style: initial; border-color: initial;" title="Marketing" src="http://jasondrohn.com/wp-content/uploads/2012/01/114837861-300x200.jpg" alt="Marketing" width="300" height="200" /></a></p>
<p>Most new IM marketers have a little rough time when it comes to driving good traffic to their sites. If you are having a hard time, then try to relax about it because this situation can be fixed.</p>
<p>We will give you a brief introduction to a few very common methods of business advertising. Marketing diversity and being smart almost dictates that a business will take advantage of as many ways to advertise as possible. We hope you realize how important it is to spread your risk around rather than hanging your hat on one method.</p>
<p>Perhaps the worst thing a total novice to net marketing or business can do is search for how to make money on the internet. Unfortunately, a great many scammers moved from the offline world to the net, and they have been here since the beginning. Always know who you are about to give your money to, and not know personally but do research on them. Forums for online business can really be a lifesaver for the novice since you can learn from mostly honest people. Never try something you have not a clue about unless that is your personality type and you can deal with it.</p>
<p>One way to run your ads that can work well is renting a little spot on another site for your ads. Purchasing a location on a site for your banners has been used to great effect for years.</p>
<p>You can easily make good banners, or outsource it for not much money. You will need to find a good script that will keep tabs on the click through rate so you know how well it is performing. If you are comfortable with researching and locating good prospects for this, then you will be all right with it.<br />
You may have noticed that almost all successful online marketers use email lists in their businesses. Of course, you have to determine if an email list would work well with your particular business. Not all web business situations fit the bill for creating a list, so that is something you have to figure out. There are a few good online forums that specialize in marketing; you should join one of these if you need help figuring out such issues. There are many places you can learn all about email lists if you decide that this would be a good tool for your business. Your blog will have an optin box on it so you can begin marketing your newsletter.</p>
<p>As you can clearly see, the need to be comfortable with decision making is part of your responsibilities. If you are a novice IM marketer, then this is just a head&#8217;s up about what to expect. It is clear that all of your business decisions must necessarily be based on as much factual information as possible. In the end, it is all good experience, and always try to learn from it so pay attention.</p>
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		<title>Finding the True Power Core of Your Landing Page</title>
		<link>http://jasondrohn.com/finding-the-true-power-core-of-your-landing-page/</link>
		<comments>http://jasondrohn.com/finding-the-true-power-core-of-your-landing-page/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 01:13:49 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[COPYWRITING]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=676</guid>
		<description><![CDATA[If you stop to think about it, there are a lot of simple truths about what actually makes a landing page convert. All landing pages are made-up of the same things &#8211; graphics and words. Your job, then, (and you might need a little bit of help) is to figure out how to combine these [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jasondrohn.com/wp-content/uploads/2012/01/1351643_clip_notes.jpg"><img class="alignright size-full wp-image-677" title="Landing Page" src="http://jasondrohn.com/wp-content/uploads/2012/01/1351643_clip_notes.jpg" alt="Landing Page" width="241" height="300" /></a>If you stop to think about it, there are a lot of simple truths about what actually makes a landing page convert. All landing pages are made-up of the same things &#8211; graphics and words. Your job, then, (and you might need a little bit of help) is to figure out how to combine these things to get the best result. You need to touch the emotions, heart and even soul of the reader. Do not confuse this with being deceptive because it is not the same thing at all. Try to remember that buying decisions are solely emotionally based and that you are selling something with your own. It&#8217;s important to learn what your audience finds the most important and what the best way to &#8220;talk&#8221; with them really is.</p>
<p>Most of the call to action aimed copy on the Internet is forceful, direct and gets to the point. Try testing a call to action that is less direct and commanding.</p>
<p>There are quite a lot of people out there who are no longer appreciative of being commanded to do a certain thing a certain way at a certain time. It&#8217;s better to have your call to action include words like &#8220;like&#8221; &#8220;try&#8221; and &#8220;learn more&#8221;, etc. &#8220;Download Now!&#8221; can really turn people off but &#8220;Learn More&#8221; is not quite as in your face. Just remember to avoid using words that might be confusing or overly vague. Think more about the graphics you use for your buttons on your landing page. Of course you want them to stand out and be noticed which helps to reinforce the action you want them to take. Use different colors, shapes and sizes when you are putting up buttons on your site. Always test each of these elements&#8211;use the A/B split testing method. You know how important location is with real estate, and the same applies to web pages. It is important to note, however, that most buttons and opt-in and lead generation forms are on the right hand sides of the pages.</p>
<p>You already know how vitally important it is to gain the trust of your readers who visit your landing page. We&#8217;ve explored some devices and different elements to help that happen. However, where you put them will play a major role with conversions. A good rule of thumb is making sure that anything that helps build trust be immediately visible. This means putting them at what is often called &#8220;eye level.&#8221; So, rather than using those testimonials at the bottom of your page, where they will feel like an after thought, put them higher up. You definitely want them to be &#8220;above the fold&#8221; 100% of the time but they should not ever feel annoying.</p>
<p>There are lots of things that you need to understand&#8211;not just about landing pages&#8211;but for everything that you want to accomplish with your marketing. Understanding why things are used where they are, like with your landing pages, is really important and helpful. Otherwise, if that knowledge is absent, then you do not know which is simply wasting your time and spinning your wheels.</p>
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		<title>Performing The Right Kind of Research &#8211; Email List Profits Explained</title>
		<link>http://jasondrohn.com/performing-the-right-kind-of-research-email-list-profits-explained/</link>
		<comments>http://jasondrohn.com/performing-the-right-kind-of-research-email-list-profits-explained/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 08:16:32 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[INTERNET MARKETING]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=672</guid>
		<description><![CDATA[If you are willing to do some research, then you can learn a lot about email marketing using information found through search engines. However, finally creating a list and trying to derive profits can be a puzzle for many. Once you amass all you will ever need to do it, then you are faced with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jasondrohn.com/wp-content/uploads/2012/01/114853782.jpg"><img class="alignright size-medium wp-image-674" title="Email List Research" src="http://jasondrohn.com/wp-content/uploads/2012/01/114853782-300x200.jpg" alt="Email List Research" width="300" height="200" /></a>If you are willing to do some research, then you can learn a lot about email marketing using information found through search engines. However, finally creating a list and trying to derive profits can be a puzzle for many. Once you amass all you will ever need to do it, then you are faced with gaining some degree of expertise. Do not fall into the trap of thinking there is only one way to do something, and that can save you a lot of time. Some things with email marketing have to be done a certain way, but there is flexibility within those methods.</p>
<p>Yes, you want to make sure that your email copy and content are super easy to understand and are clear but long form copy comes with some exceptions. We have stated elsewhere that people can be willing to read long copy only if it gives them good value. So maybe the caveat here is that online readers are very quick to judge and are often not as likely to forgive. If you need to write a lengthy piece of email copy, then proof-read it multiple times to ensure nothing is wasted or unnecessary. This is good no matter what you do but your margin of error gets narrower as your copy gets longer. Once in a while you should send people an email that has more of a personal touch to it, and that helps make them feel they know you a little better. Think about what you want to do regarding contact information request such as their first name. But no matter what you need to get closer to them in your emails, and you can do that by talking directly to one person when you write. Stories can really draw the reader into your copy while accomplishing other objectives. For example, a good story helps them to relax and lower resistance to your message, plus it can illustrate important points.</p>
<p>You have seen questions asked in sales letter or well-written emails, and then the answers were expertly woven into the copy. That approach is designed to bring the reader into your email copy and become involved. Once they are immersed in the discussion, that is when you delve deeper into the answer and show them why it matters so much. Do not forget to make it all mesh well, and it has to work with the overall theme of that email. It will be important to make the switch rather smooth and not something that will jolt the reader.</p>
<p>We have talked about the need to know how you should structure your email copy, and that knowledge comes from knowing your subscribers. So if you want to up your game and elevate your business, then these are just some first steps to learn. Your emails only become more effective when you communicate in the right way to your market. Most people who do not do well with their email lists probably made mistakes early on in some way.</p>
<p>Remember that it can be helpful to subscribe to successful marketers and study their email campaigns.</p>
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		<title>Best Techniques for Raising Your Blog&#8217;s Page Rank</title>
		<link>http://jasondrohn.com/best-techniques-for-raising-your-blogs-page-rank/</link>
		<comments>http://jasondrohn.com/best-techniques-for-raising-your-blogs-page-rank/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 20:38:22 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[BLOGGING]]></category>

		<guid isPermaLink="false">http://jasondrohn.com/?p=669</guid>
		<description><![CDATA[Your blog needs to have targeted traffic from Google. In order to survive and thrive, your blog needs relevant visitors. If you want to get Google to help you gain some generated traffic you are going to need to be ranked highly for your targeted keywords. Google assigns a ranking for every page in its [...]]]></description>
			<content:encoded><![CDATA[<p>Your blog needs to have targeted traffic from Google. In order to survive and thrive, your blog needs relevant visitors. If you want to get Google to help you gain some generated traffic you are going to need to be ranked highly for your targeted keywords.</p>
<p>Google assigns a ranking for every page in its system and you need to work hard at getting yours as high as possible. The Pagerank is one of the factors that is used by Google to rank pages, which is why it&#8217;s so important. So what do you do if you want to boost your blog&#8217;s page rank? What steps do you need to take to help make your blog&#8217;s page rank as high as it can possibly get? If you&#8217;d like to learn a few simple things that you can do to raise the page ranking of your blog, keep reading.</p>
<p>It&#8217;s easy to use forums to get more targeted backlinks and increase your blog&#8217;s Page rank. Most of the popular online forums on the Internet have nice page rankings. They typically have a solid reputation with all of the search engines.</p>
<p>If you can link to them you could possibly see a boost in your own blog&#8217;s page rank as well. You can post your links via your signature section. It will take quite a while before you can cover most of the forums inside of your own niche. While you work on that you need to concentrate on all of the most popular forums that will benefit you when you link to them. You have all sorts of tools available to you if you would like to increase your page ranking via social bookmarking. You can find a whole lot of both free and paid tools out there that will make it easier for you to leverage social bookmarking&#8217;s power on a much larger scale. It&#8217;s important to refrain from spamming these websites because that just isn&#8217;t worth it. You need to practice the highest ethics you can so that you will get as much from social bookmarking for your link building as well. You need to focus on giving quality to get quality and to prevent yourself from getting banned.</p>
<p><a href="http://jasondrohn.com/wp-content/uploads/2012/01/92573033.jpg"><img class="alignright size-medium wp-image-670" title="Raise Page Blog Rank" src="http://jasondrohn.com/wp-content/uploads/2012/01/92573033-300x200.jpg" alt="Raise Page Blog Rank" width="300" height="200" /></a>If your goal really is to increase the page rank of your blog, you need to focus completely on the efforts you make over the long term. Nothing happens overnight and so you can&#8217;t expect to achieve a PR five blog in a short while after starting out. Your approach needs to be consistent and patient. Make sure that you put in as much effort as you can to raise your page ranking over time. Don&#8217;t take risks with your blog&#8217;s reputation by putting any of those supposed &#8220;fast track&#8221; methods that lack common sense to work. Choosing the most ethical way to get out there and you will be all good. If you want to get the most from your blog, everything depending on how able you are to get targeted traffic flowing in to it. When you get it ranked in a search engine like Google, you won&#8217;t have to worry about the consistency of traffic. So if you have yet to start focusing on getting a better page ranking for your blog, get to work! You aren&#8217;t going to achieve a high PR in just one night but that is okay. Try to get sustainable success with Google, not just temporary. Just make sure that you&#8217;re making a consistent effort for growing the Google ranking for your blog.</p>
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